The Hallmark Institute of Photography is a for-profit photography school located in Turners Falls, Massachusetts which is nationally accredited by the Accrediting Commission of Career Schools and Colleges. The school offers a 10-month certificate-granting program covering a mix of technical, artistic, and business aspects of photography. The main facility is a 50,000-square-foot (4,600 m) building combining studios, a 350-seat auditorium, a student lounge area, a bookstore, faculty offices, and two large computer labs totaling approximately 140 workstations. The school's 10-month program encompasses 1400 clock hours. In addition to photographic subjects, the program covers marketing, finance, and other aspects of operating a photographic business. A centerpiece of the program is its Guest Speaker series, which features notable photographers such as Mary Ellen Mark, Douglas Kirkland, and Joyce Tenneson.