Indiana University Bloomington (IU Bloomington) is a public research university located in Bloomington, Indiana, in the United States. IU Bloomington is the flagship campus of the Indiana University system. Being the flagship campus, IU Bloomington is often referred to simply as IU or Indiana. However, in recent years, the name "Indiana University" has been applied more broadly to the entire Indiana University system. In 2010, the Academic Ranking of World Universities gave IU Bloomington a world rank of 90 and a national rank of 50. Time named IU Bloomington its "2001 College of the Year" among major research universities. The University is considered a Public Ivy. Indiana is one of 61 members of the Association of American Universities, the leading American research universities. Additionally, IU has over 110 academic programs ranked in the top twenty nationwide. The tenth annual Newsweek-Kaplan College Guide, which appeared in the August 22, 2005 issue of Newsweek magazine, chose IU as its "Hottest Big State School" and extolled the campus's blend of tradition with emerging technologies.