The IULM University - Milan (Italian: Libera Università di Lingue e Comunicazione IULM ) is a university located in Milan, Italy. It was founded in 1968 and is organized in 4 Faculties. “In educational processes the important thing is to know, to know how to be, and how and what to do”. This is the essence of the educational mission outlined by Unesco. At IULM, University of Languages and Communication, knowing and knowing how are the tools, while the real goal is to educate men and women to know themselves and their own worth. The real and ideal goal is to know how to be. Since 1968, when the University Institute for Modern Languages (IULM) was founded by Senior Professor Carlo Bo and Professor Silvio Baridon, the inspiring idea of the project has been to meet the labour market’s future needs by analysing the present and studying ongoing trends. Initially, this meant focusing on the study of languages – the sine qua non for becoming a part of an increasingly European framework. Things have changed over the years and it has become crucial to learn how to use specific communication tools.