The University of Pittsburgh at Bradford, also known as Pitt-Bradford or UPB, is a comprehensive undergraduate college of the University of Pittsburgh that exists as a regional campus located in Bradford, Pennsylvania. Pitt-Bradford was listed among the Best Baccalaureate Colleges in the North by U.S. News & World Report in its "America's Best Colleges 2010" annual college guide and was named to the list of "Best Colleges in the Northeastern Region" by The Princeton Review. Before the establishment of Pitt-Bradford, there were no institutions of higher education in the northwestern/northcentral region of Pennsylvania. This led Raymond N. Zoerkler, a Bradford geologist with the Hanley and Bird Company, to see the need for an educational resource and came up with the idea in 1962 for a regional campus of the University of Pittsburgh. Supported by Robert Cole, Bradford Hospital's chief administrator, and others, Zoerkler wrote a letter to Edward Litchfield, who was then chancellor of the University of Pittsburgh. Zoerkler proposed that Pitt establish a campus to serve this area of Pennsylvania.